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Nutraceuticals As True Prevention and Cure for Chronic Diseases

Chronic disease is a massive scale problem, yet completely curable if customers are educated to start eliminating risk factors and seeking prevention and cure right in our home kitchen along with exercise, and sleep optimization. Ainume is set to remind us of how much control we can have over our wellbeing and how powerful our body’s self-healing capacity is.

For instance, the Lancet Oncology study lead by Dean Ornish, Founder and President of Preventive Medicine Research Institute and Clinical Professor of Medicine of UCSF, investigates the effect of diet and lifestyle choices on health and disease and found that participants who commit to lifestyle changes experienced a “significant” increase in telomere length of approximately 10% and in a follow-up study, participants also exhibited significantly increased telomerase activity. Telomeres are the protective tips made of repeating short sequences of DNA sheathed in special protein at the end of our chromosome, which carry our genetic material, and telomerase is the enzyme that carries out the task. As we age, our telomeres become shorter and this has become associated with a broad range of aging-related diseases, including many forms of cancer, stroke, vascular dementia, cardiovascular disease, obesity, osteoporosis and diabetes.
His famous quote “I don’t understand why asking people to eat a well-balanced vegetarian diet is considered drastic, while it is medically conservative to cut people open and put them on cholesterol lowering drugs for the rest of their lives” expresses the belief that by increasing in telomere length, we can prevent and eliminate these conditions and perhaps even lengthen lifespan.

Elizabeth Blackburn, the Nobel Prize Laureate who discovered telomerase, also recognizes that “People hadn’t understood why at the cellular level the sorts of things such as managing chronic stress, exercising, eating better and getting enough sleep, that are recommended to improve lifestyle can help stave off diseases. One reason is because they are helping you maintain telomeres.”
Undertaking this approach, Ainume is trained to: 
·       Recognize virtually all chronic diseases’ causes and mechanisms 
·       So that it can respond with disease-specific treatment based on nutraceutical curing logic
·       This ability combined with Computer Vision technology, Ainume’s ultimate vision is a Smart Kitchen that can not only recommend nutritious and well-balanced meals, but also monitor user’s healthy and not so healthy habits so that it can encourage behavioral changes.

Ainume’s nutraceutical approach completely outstands against current standard pharmaceutical approach in: 
·       Simplicity – using food and encouraging healthy habits
·       High tech – nutraceutical approach works at a molecular level
·       Low cost
·       Solves root causes – by using scientifically proven method to tackle direct causes and risk factors
·       Most importantly, this approach is completely natural and has minimal - no side effect.

Ainume doesn’t only recommend good food, Ainume uses the molecules in food to tackle direct causes of chronic diseases while also creating an ideal environment for your body to heal itself. 
·    What set Ainume apart is our extensive scientific research and clinical observations behind every ingredient that is being offered in a meal.
·    Ainume combines the power of nutrition and the power of nutraceutical to provide functional food that not only help manage the diseases but also reverse then eliminate them all together.
·    For example: heart diseases are caused by low HDL cholesterol, high LDL cholesterol, and high triglyceride level. A meal recommended by Ainume will have all the ingredients that works molecularly to stabilizing plague through reduction of circulating plasma levels of triglycerides and bad lipoproteins such as LDL cholesterol and anti-inflammatory effects while also increasing HDL cholesterol; fixing the lining of blood vessels; and reducing blood pressure at the same time.

In this way, Ainume aims to close an enormous gap exists between a healthcare provider being able to give personalized dietary advice and a patient being able to turn that advice into healthier eating pattern. By closing this “advice-behavior” gap, Ainume creates value for both the healthcare provider and the user. 
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